Duracell Automotive introduces its starter batteries to the Middle East
Duracell, the world’s leading manufacturer of high-performance alkaline batteries, has introduced its highly anticipated starter automotive batteries to the Middle East market, signing SGTC (Shukralla General Trading Co. LLC), a UAE based company, as its local distributor.
Earlier this year, Duracell concluded an exclusive licensing agreement with Austrian battery specialist Banner for Europe, North Africa and Middle East markets. Under this agreement, Banner manufactures and distributes a range of reliable, powerful and advanced batteries under the Duracell Automotive brand, and also establishes a strategic distribution network in key markets.
“We recognize the potential for growth and expansion in the battery market in the region and we are delighted to be chosen by Banner and Duracell Automotive as official distributor,” said Kash Uttam, Managing Director, SGTC.
“The Duracell brand has an exceptional brand equity and reputation in the market and we believe it will go from strength to strength. We are committed to building a strong market share and leveraging partnerships with significant networks and local market expertise. The Duracell starter batteries will soon be the new power on the roads of the UAE and the wider region,” added Uttam.
Following its appointment, SGTC has concluded a number of key partnerships, including one with Batt-Mobile, a mobile battery delivery service in the UAE that comes to the rescue of motorists stranded with a flat battery, delivering and installing a brand new, genuine battery anywhere required.
“In time of car trouble, convenience and mobility are of utter importance to motorists, and that’s exactly what we deliver through our unique service. With our express high quality customer service and experienced technicians we can reach motorists across the UAE,” explained Adil Faizee, General Manager, Batt-Mobile.
Designed for the auto enthusiasts who place high value on superior dependability and high-powered performance for their European, American, Japanese or Korean vehicles, the Duracell product range extends from the ‘Starter’, which represents the entry point, to the ‘Advanced’ and the ‘Extreme’, the special AGM and EFB batteries designed for start/stop vehicles. The range also includes the ‘Professional’, a product line aimed at trucks, buses, agricultural and construction machinery.