The luxury SUV was created in 1970 when Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on 1 March 2017. Elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover Velar.
Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
Velar uses unique
sustainable materials and advanced engineering to continue Land Rover’s drive
to go Above and Beyond. The origin of the Velar name dates back to the first
Range Rover prototypes of the Sixties: the pioneers of the luxury SUV
landscape. When development engineers needed to hide the true identity of the
26 pre-production Range Rovers, they chose the name Velar, derived from the
Latin velare meaning to veil or cover.
Full details of the Range Rover Velar will be announced on 1 March 2017.