E-tron: Audi launches the e-offensive


The brand with the four rings is launching its electrification offensive with the world premiere of the Audi e-tron. By 2025 Audi will offer twelve automobiles with all-electric drive in the most important markets worldwide and achieve roughly one-third of its sales with electrified models. The SUVs in this portfolio include the e-tron and the e-tron Sportback debuting in 2019. A series of models with classic body layouts such as Avant and Sportback will also be available. The range will cover every relevant market segment from the compact to the full-size class.


The Audi e-tron and e-tron Sportback use components from Audi’s modular longitudinal
platform. This and numerous innovative technologies primarily in the area of drive systems
are giving rise to a separate product family of e-SUVs with electric quattro all-wheel drive.
Fast charging with up to 150 kW and ample range suitable for long-distance journeys are
benchmarks in this class.


Peter Mertens, Member of the Board of Management for Technical Development at AUDI
AG: “The Audi e-tron is definitely a highlight in the history of our company and the starting
signal for our electrification strategy.” A total of four technical platforms and product families
are the prerequisite for offering electric vehicles in every segment from A to D. Close
collaboration between Technical Development and other Group brands leverages the
synergies required for a broad, global range that also offers optimal prospects of financial